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About Us


OUR MISSION: Enable electronics DIYers and tech enthusiasts to enjoy playing with technology and learning to innovate.

The above line not only sums up our online shop’s identity, profile of its customers, but also our mission.

Our GOAL through this online should would be to:

  1. Provide those products and services which no else is providing
  2. Provide better service or increased value for products which are available through other channels too
  3. Provide a good variety of products and services from leading firms by partnering with them

Our PROMISE to our customers:

  1. Money Back Guarantee on most products (if not all) to demonstrate our confidence in them, and our trust in our customers
  2. Quick Replacement of defective products delivered
  3. Under-promise, over-deliver

Our PROMISE to our partners:

  1. 100% transparency in all transactions
  2. A partnership with a long-term vision
  3. Under-promise, over-deliver


This online shop has been launched on thanks to a lot of feedback and suggestions from our visitors. While has been online since 1996–the year when Internet started being provided freely in India, the magazine that powers the website was launched in January of 1969. Thus, these claims and promises are not of a startup running on VC money, but of an organisation that has catered to millions of customers since its inception.


We have a very well trained Support team, which is available at:

> 98111-55335 

[email protected]

However, if you want to escalate your issue or complaint, you can write to us at [email protected]–an email ID that reaches the Inbox of our top management.